In today’s digital world, a vast community of people exist online. They read, watch, socialize and buy online. They search the internet for businesses and products and are certain to find what they need. Every business you could possibly think of already exists online. So, why not you?
Perhaps you do not think your business will do well online. Maybe the issue is that you are certain your business has no business conducting business online. This might come as a surprise to you, but your current and potential customers expect to see you online because it gives them some sort of proof of your credibility as a business. Even your employees want you online, they want to feel proud of a system that is in tune with the digital reality of today.
Taking your business online does not only increase your credibility as a business, but it also helps you target the global market. With a company website, tens of thousands of people can learn more about your business in one day. You can even expand your visibility and generate more leads by getting your business listed on popular online directories. Your brand story weaved into compelling images and videos on your social media feed can stimulate the interest of your audience and influence their buying decisions.
Though the possibilities are endless, learning how to effectively reach your target market is the key to succeeding online. There are proven online marketing strategies that guarantee success. This includes, but not limited to branding your business; content marketing, search engine optimization, social media marketing, and email marketing.
It typically starts with branding your business. Your brand is your unique message to your customer, it is a promise that your business will always deliver on what is expected. It is centred around your companies’ vision and mission, the benefits and the feature of your products and services. You will need a brand logo, brand messaging and tagline to communicate your brand to your audience at a glance.
It doesn’t have to be something very elaborate, but your brand should have a unique tone of voice, look and personality online that is consistent across all platforms, including promotional materials. Because there are so many businesses already craving for attention, your audience should be able to relate with your brand while also being able to identify and differentiate you in the crowded online space.
All online marketing efforts will be futile without content marketing. Content marketing is the creation and distribution of valuable, relevant and consistent content to a clearly defined audience. Content marketing is applied in emailing and SMS, it is a necessary element in social media marketing and search engine optimization. A good content marketing strategy involves the art of storytelling to arouse an emotional and intellectual connection with the customers. With a good content marketing strategy, your customers will feel more connected and closer to your brand.
Search Engine Optimization
Search engine optimization (SEO) is the process of making your website visible to people who are searching for what you offer on search engines like Google, Yahoo and Bing. When people search online, they use certain words or phrases that are referred to as keywords. Your website should contain keywords that your customers would most likely be searching for. Apart from keyword usage, website structure and speed, number and quality of inbound links and mobile responsiveness are important factors that will help your website rank higher in a google search result page.
Social Media Marketing
Sometimes all you need to achieve your business goals is a social media platform. Facebook, Instagram, Twitter, LinkedIn etc, are familiar platforms that allow you to build a community around your business. Your business becomes visible to more people when your content is been shared by your followers to their feeds. You can always interact, respond to queries and learn more about your audience using built-in analytics.
Email marketing serves as an effective means of direct communication with current and potential customers. It is about sending emails with the purpose of enhancing customer loyalty, fostering a relationship with potential customers and encouraging a repeat of business transactions. It is also useful for new customer acquisition and encouraging the existing customers to make an immediate purchase.
The beauty of marketing online is that everything is measurable. Thanks to Google analytics and several other analytic tools present on the internet. The importance of this cannot be overemphasized, with website analytics, you can see the number of people who visited your website within a period. You can tell if you gained new or returning visitors, you can tell what pages on your website they were more interested in and the average time they spent on each page.
Social media analytics also provides similar benefits. With it, you can track the actions on your page, like clicks on your business contact information. You can see the number of people who viewed your profile page. You check the number of people your post reached, the impressions, which is the number of people who saw your post and how they engaged with it. It shows you the total number of people who follow your page and gives a better insight about them, from their gender to their location and demography. This way you are better equipped with data to maximize your marketing efforts.
In conclusion, it is important to note that while each of these strategies can be used individually, you can always combine all of them effectively for a greater outcome.